For more than 45 years, This Old House has been America's most trusted home improvement brand. Our audience isn't casually browsing - they're actively researching projects, comparing products, and making purchasing decisions.
Whether they're replacing a water heater, upgrading a workshop, remodeling a bathroom, or planning a major renovation - homeowners come to This Old House to make informed decisions.
10,000+ articles, project guides, videos, and expert resources. High-ranking evergreen content across hundreds of home improvement categories.
Editorial, commerce, and dedicated sponsorship sends reaching an engaged audience of homeowners actively researching products and projects.
Active presence across Facebook, Instagram, YouTube, Pinterest, TikTok, Snapchat, and X - a multi-channel amplification engine for product discovery.
Through This Old House's commerce infrastructure, a single product recommendation can be activated across multiple channels - reaching homeowners wherever they are in their journey.
Product reviews, buying guides, project articles, seasonal roundups, and evergreen commerce content generating consistent long-tail traffic.
Featured product placements, shopping guides, dedicated commerce sends, and seasonal recommendations with a 32% average open rate.
Organic and sponsored content, Reels, product demonstrations, and creator collaborations across seven platforms.
Project integrations, workshop content, product reviews, and social-first video - with placements within TOH's growing video ecosystem.
Future contextual product recommendations within the TOH AI assistant - delivering personalized guidance to homeowners based on trusted TOH content.
Reach our most engaged homeowners directly. Insider members are paying subscribers who actively seek out expert guidance, project advice, and trusted product recommendations - making them the highest-intent audience in the TOH ecosystem.
The things that set This Old House apart - and why affiliate and commerce partners see results.
Reach high-intent homeowners through editorial content, newsletters, social, and video - or combine channels for maximum impact.
Reach 760K engaged subscribers through:
Extend product visibility through:
Show products in action through:
Through downloadable resources, educational content, newsletters, and project planning tools, TOH engages homeowners before they make purchasing decisions - creating opportunities for brands to influence consideration and product selection.
Whether it's Prime Day, a major seasonal sale, or a brand-driven commerce event, This Old House can mobilize every channel simultaneously - turning a single sales moment into full-funnel homeowner coverage.
Sale event planning begins months in advance. The earlier we align, the more channels we can activate on your behalf.
The This Old House AI Assistant helps homeowners receive personalized project guidance, maintenance advice, and product recommendations - all grounded in trusted This Old House content and expertise.
